Indigo Girls Concert
On January 4, 2017, Atlanta’s very own Indigo Girls – Amy Ray and Emily Saliers – performed a benefit concert at Terminal West on behalf of 3Keys.
The concert was sold out and the music was amazing.
It was an important night for our organization for many reasons, the most important being the unveiling of our new name – 3Keys.
This unveiling marked the culmination of seven months of hard work by our marketing and branding experts, Andy Goldsmith and Mark Speece. They, along with the 3Keys branding committee, led by Jim Durrett, met with numerous long-time partners of the organization, gathering their thoughts and opinions on the right path to take for a new name.
The result: 3Keys.
Thank you Emily and Amy for your amazing support.